Thread regarding Yelp (YELP)

Why is this stock not doing better?

I see others have made jokes about this, but I'd genuinely like to know why YELP is not doing better? It's basically determining the fate of restaurants (and so much more) across the world. Everybody knows YELP and everybody uses it. It makes no sense that the company and its stock are not doing better. Is this on the leadership? Or something else? Please, somebody explain this to me.

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