Thread regarding Macy's (M)

Is it a good idea to invest in retail companies at all?

The price is tempting, I’ll give that much. Aside from that fact, when I see how volatile the stocks of retail companies are, especially Macy’s, I feel like taking my money elsewhere. There are definitely multiple business issues in this sector, from resign precis, supply chain problems, transfer to e-commerce etc. Is anybody here that is investing in Macy’s and similar companies? If so, please provide the reasoning behind that?

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